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Work

Built for real businesses.

Two of my own businesses and my father’s. I owned the digital side of all three end to end, not one piece of it. Every claim on these pages is something I did, not something I advised on.

E-commerceFitPhoenix
Local servicesFuture Taxi
HospitalityPapa’s Keuken

Also: B2B trade in food ingredients, and sports nutrition product development.

FitPhoenix pre-workout range
E-commerceBrandProductAdsEmail

FitPhoenix

From product idea to first order.

A sports nutrition brand built from nothing: formulation and EU labelling, identity and packaging, product presentation, the store, and the advertising and email behind it.

Started from

An empty page

Ended with

A shop that ships orders

Read the full case →

The work behind it: websites and e-commerce, brand and design, email and retention.

Future Taxi in The Hague
WebsiteBookingLocal SEOConversion

Future Taxi

From phone calls to a booking that prices itself.

Rides came in through an app at a lower rate, and every booking was confirmed by hand. I built a bilingual booking flow that calculates the fare live over the real route and confirms it in writing to both sides, then audited the whole thing before launch.

Before

A phone call and a guess

After

A price, a booking, a confirmation

The work behind it: websites and e-commerce, SEO and local search, automation.

Papa's Keuken
HospitalityWebsiteAdsLocal SEO

Papa’s Keuken

My father’s kitchen, online properly.

My father’s kitchen, and the only one of these three that is not my own company. I built the website, set up Google and Meta ads aimed at leads, and filled in the Google Business Profile. SEO is next, and the site is being rebuilt now.

Status

Live and in use

Numbers

Being collected before I publish any

The work behind it: websites, advertising, local search.

Your business could be the next one here.

Tell me what is not working. If I am the right person for it, you will know within a working day, and if I am not, you will know that too.

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