Two of my own businesses and my father’s. I owned the digital side of all three end to end, not one piece of it. Every claim on these pages is something I did, not something I advised on.
E-commerceFitPhoenix
Local servicesFuture Taxi
HospitalityPapa’s Keuken
Also: B2B trade in food ingredients, and sports nutrition product development.
E-commerceBrandProductAdsEmail
FitPhoenix
From product idea to first order.
A sports nutrition brand built from nothing: formulation and EU labelling, identity and packaging, product presentation, the store, and the advertising and email behind it.
Rides came in through an app at a lower rate, and every booking was confirmed by hand. I built a bilingual booking flow that calculates the fare live over the real route and confirms it in writing to both sides, then audited the whole thing before launch.
My father’s kitchen, and the only one of these three that is not my own company. I built the website, set up Google and Meta ads aimed at leads, and filled in the Google Business Profile. SEO is next, and the site is being rebuilt now.