FitPhoenix
From product idea to market.
Not a website project. A whole brand, from the first version of the formula to the box a customer opens.
Sports nutrition is a category where the shopper distrusts you by default. Everyone claims the same things, the label is full of numbers most people cannot judge, and the cheapest competitor is one tab away.
Starting from nothing meant there was no brand to borrow trust from, no reviews, and no reason for anyone to believe the product was any good.
Every link in the chain had to carry its own weight. A good formula behind weak packaging does not sell. Strong packaging with a slow checkout does not sell. Ads pointed at a page with no proof burn money.
That is the reason Inenova works the way it does. This project is where the method came from.
Eight links. One chain.
Most agencies would have delivered link five and six. The whole point of this case is that all eight had to exist for either of them to matter.
A complete brand, taken from the first formula to a shop that ships orders.
Add real figures here only where you can back them up. An empty box is better than a number you cannot defend in a meeting.
That the person building your website has also stood in front of a pallet of stock that had to be sold. It changes which corners you are willing to cut, and which ones you warn a client about before they cut them.
Future Taxi: from phone calls to a booking that prices itself
Have a product, but no chain around it?
Tell us where you are: an idea, a supplier, a finished product with no shop, or a shop with no customers. We will tell you what the next link needs to be.