The cheapest revenue you are not collecting yet.
Flows that run on their own: welcome, abandoned cart, after purchase, win back. Selling again to somebody who already bought costs a fraction of finding somebody new.
“Nothing happens after a customer buys.”
“You have a list of hundreds of addresses and mail it twice a year.”
“Carts get abandoned and nobody follows up.”
“You send when you remember to, which is not a system.”
No line here is optional extra. If something does not apply to your business it comes out, and the price comes down with it.
Where a customer is already engaged and nothing is being said.
Welcome, cart and post purchase first. They do most of the work.
In your voice, so it does not read like a marketing template.
Revenue per flow. New flows only where the first ones proved it pays.
Email flows for a supplement brand where the second order decides whether the business works.
Everything else is answered on the main FAQ, or by calling +31 6 38 73 78 12.
A site that explains your offer and turns visitors into customers.
One identity, so the business looks established instead of improvised.
Ads measured against orders, not against clicks.
Found by the people already looking for what you sell.
Take the repeated work out of your week.
Then do not guess. Answer seven questions and you get a read on where your money is most likely stuck, or just tell me what is going on in your own words.