Work/Papa’s Keuken
HospitalityWebsiteAdsLocal SEO

Papa’s Keuken

My father’s kitchen, off the delivery apps.

My father’s kitchen, and the only one of these three that is not my own company. Afghan food for weddings, engagements and family parties.

The project
SectorHospitality, catering
RoleWebsite, ads and Google profile
StatusLive, site being rebuilt
Papa's Keuken website on a phone
The brief

A family kitchen that cooks for events needs two things from the internet: to be found by people planning one, and to get their enquiry straight to the kitchen.

Not through a delivery app that takes a cut, and not lost in a direct message nobody answers.

What that actually means

The website had to make it easy to ask for a quote. The ads had to bring in people with an event, not people looking for a cheap meal tonight.

And the Google Business Profile had to be kept up, because that is often the first thing someone sees.

What I built

Three parts, one way in.

Every part points to the same thing: a quote request or a WhatsApp message that reaches the kitchen directly.

01

Website

A site built around the request for a quote, with WhatsApp one tap away.

02

Meta and Google ads

Campaigns aimed at real enquiries for events, not at clicks.

03

Google Business Profile

Filled in and kept up, so the kitchen shows up properly when people search nearby.

SEO is next. The site is being rebuilt now, and the next version starts from what the first one taught.

The outcome

Live and in use. The site is being rebuilt now.

I am collecting the numbers from the ad accounts and the Google Business Profile before I put any on this page.

Numbers

Enquiries from the ads, cost per enquiry, and the Google Business views and calls. They go here with the period and the source next to them, or not at all.

What this case proves

That I build for the enquiry, not for the visit. A page that looks good but does not get people to ask is a cost, not an asset.

Next case

FitPhoenix: from product idea to market

Read the case →

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