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Where I start

Conversion rate optimisation

More orders from the traffic your shop already has.

I rebuild the three screens where buyers give up, the product page, the cart and the checkout, around the decision your buyer is actually making. Inside the Shopify or WooCommerce shop you already have.

Is this you

You probably recognise at least one of these.

“Plenty of visitors, plenty of add-to-carts, hardly any orders.”

“Shipping cost only shows up at checkout, and that is where the cart dies.”

“Your checkout asks for an account, a company name and a second address.”

“Your ad platform reports more sales than your shop ever shipped.”

What is included

Concretely, this is the work.

No line here is optional extra. If something does not apply to your business it comes out, and the price comes down with it.

Product page and cart
Product page hierarchy: fit, delivery, returns, proof Shipping cost and delivery shown before the checkout Trust: reviews, guarantees, payment and delivery signals Landing pages for the ads you already run
Checkout and measurement
Checkout with only the fields you need Mobile performance, measured on a phone on 4G A/B tests on the changes that carry real revenue Measurement that matches your orders, not the ad platform’s version
What you end up with

A product page, cart and checkout rebuilt around your buyer, and measurement you can check against your real orders. All of it inside your own shop and your own accounts.

Send me your shop
How it runs

Four steps, and you know the price before step two.

Step 01

The teardown

I go through your product page, cart and checkout on a phone. Then we walk through the three biggest leaks on a call of half an hour. The first one is on me.

Step 02

Fixed price, on paper

One proposal: what I rebuild, what it costs, when it is live. Agreed before I start.

Step 03

Rebuilt

The screens are rebuilt inside your current shop, without breaking the ones that already work.

Step 04

Measured

We look at your real orders, not at a dashboard I made pretty. If a change does not hold up, it goes back.

Calculator

What your current conversion rate costs you.

Your own numbers, nothing else. Move the sliders and see what one percentage point is worth in your business.

Visitors per month5.000
Conversion rate now1,2%
Average order value€ 75

An estimate based on the numbers you enter, not a promise. What a conversion project actually returns depends on your traffic, your offer and your market.

Extra revenue per year at +0,5 percentage point
€ 22.500

Same traffic, same ad spend. Only the share of visitors who finish changes.

Revenue now, per month€ 4.500
At +0,5 pp, per month€ 6.375
At +1 pp, per month€ 8.250
Have me look at your numbers
This work, in practice

FitPhoenix

My own sports nutrition brand: the Shopify store, the product pages and the email behind them.

Read the case
FAQ

About this service specifically.

Everything else is answered on the main FAQ, or by calling +31 6 38 73 78 12.

Do I have to move to another platform?
No. I work inside the shop you already have, Shopify or WooCommerce. Replatforming is a project of its own, it costs months, and it is almost never the reason your shop underperforms. If it ever is, I will tell you and explain why.
My shop is small. Is this worth it?
Below a few thousand visitors a month a full rebuild pays back slowly, and the email flows are the cheaper place to start. The teardown tells you which of the two you are in, and it costs you nothing to find out.
Can I edit it myself afterwards?
Yes. Everything is built inside your own shop and theme, so text, prices, products and images stay yours to change.
The other five

Not sure this is the one you need?

Then do not guess. Answer seven questions and you get a read on where your money is most likely stuck, or just tell me what is going on in your own words.

Take the 30-second scan Send me your shop See a shop I built end to end →