Found by the people already looking for what you sell.
Technical foundation, pages for what people actually type, and the Google Business listing that decides who gets called first in a local market.
“You do not come up when you search for your own service in your own city.”
“A competitor with a worse offer sits above you.”
“Your Google Business listing has old opening hours, or nobody has touched it.”
“Someone sold you SEO and you never saw what changed.”
No line here is optional extra. If something does not apply to your business it comes out, and the price comes down with it.
What is broken technically, and what you are currently found for.
Speed, structure and indexing. Content on a broken base is wasted.
One page per real question, written to be useful rather than stuffed.
The listing, the map, the reviews. In a local market this often outweighs the rest.
Local search work for a business competing against a much larger operator.
Everything else is answered on the main FAQ, or by calling +31 6 38 73 78 12.
A site that explains your offer and turns visitors into customers.
One identity, so the business looks established instead of improvised.
Ads measured against orders, not against clicks.
The cheapest revenue you are not collecting yet.
Take the repeated work out of your week.
Then do not guess. Answer seven questions and you get a read on where your money is most likely stuck, or just tell me what is going on in your own words.