One identity, so the business looks established instead of improvised.
Logo, colour, type and the rules for using them. Not an art project: a set of decisions that make your site, your ads and your packaging look like one company.
“Your website, your ads and your invoices look like three different companies.”
“You have a logo, but nobody knows which colours or fonts belong to it.”
“Customers ask if you are new, when you have been running for eight years.”
“Every new flyer or post starts a discussion about how it should look.”
No line here is optional extra. If something does not apply to your business it comes out, and the price comes down with it.
Who you are for and who you are not. Everything else follows this.
Two or three directions, on real material, not floating on a white page.
The chosen direction worked out into the full set.
Live on your site and your templates, so it starts paying for itself.
Brand, packaging and label built from nothing, in a category where the label sells the product.
Everything else is answered on the main FAQ, or by calling +31 6 38 73 78 12.
A site that explains your offer and turns visitors into customers.
Ads measured against orders, not against clicks.
Found by the people already looking for what you sell.
The cheapest revenue you are not collecting yet.
Take the repeated work out of your week.
Then do not guess. Answer seven questions and you get a read on where your money is most likely stuck, or just tell me what is going on in your own words.