inenva
+31 6 38 73 78 12 Send me your shop
Work Services What I fix Free scan FAQ About +31 6 38 73 78 12 Send me your shop

You already paid for the visitors. Now sell to them.

Most shops spend everything on getting people in, and nothing on the three screens where those people give up: the product page, the cart and the checkout. I rebuild those, and the emails that follow, so the same traffic turns into more orders.

Send me your shop Not sure? Take the 30-second scan
  • First teardown free, worth €499, in a 30-minute call
I work inside the tools you already use
Shopify WooCommerce Stripe GA4 Meta Ads Google Ads Mailchimp Klaviyo
What actually leaks

Traffic is not the problem. The three screens after it are.

If 2% of your visitors buy, more ad budget just sends the other 98% away faster. I go through your shop the way a customer does, on a phone, and tell you in plain language where it leaks. Fix the middle first, then spend.

Visitors you paid for these Product page leak Cart leak Checkout leak Order and then silence no second purchase, no email
Send me your shop Not sure? Take the 30-second scan
  • The product page answers the wrong question. It lists specifications. The buyer wants to know whether it fits him, when it arrives, and what happens if it doesn’t.
  • Shipping cost appears too late. The number shows up at checkout, after they already decided. That is where the cart dies.
  • Checkout asks for things you don’t need. An account, a company field, a second address. Every extra field costs orders.
  • Nobody chases the abandoned cart. Or the mail goes out three days later, in the template the theme came with, signed by nobody.
  • After the order, silence. You paid to win a customer once and then let him forget you. The cheapest order you will ever get is the second one.
  • The numbers don’t match the orders. Your ad platform claims more than your shop ever shipped, so you cannot tell which campaign pays for itself.
What I fix

Conversion rate optimisation and lifecycle email, run as one system.

Two disciplines, three workstreams. They both work on traffic and customers you have already paid for, which is why I start there: the effect shows up in your own order numbers, measured before and after.

CRO and lifecycle email for your shop

Teardown free, worth €499 · price agreed in a call, before anything starts · monthly work cancellable each month

Conversion rate optimisation

The screens between an ad and an order, rebuilt around the decision your buyer is actually making.

Product page and PDP hierarchy: fit, delivery, returns, proof Cart and checkout: fewer fields, shipping cost shown early Mobile performance, measured on a phone on 4G Landing pages for the ads you already run Trust: reviews, guarantees, payment and delivery signals How I work on shops →

Email capture and list growth

Most of your visitors will never buy today. Without an address, they are gone for good and you paid for them anyway.

Capture that earns the address instead of begging: offer, timing, exit intent Signup on the product page, in the cart and after checkout Segmentation from the first click: what they looked at, what they bought Consent and deliverability set up properly, SPF, DKIM, DMARC One list you own, not an audience rented from a platform How I work on email →

Lifecycle and retention

The flows that keep selling after the visit, and the measurement that says which of them actually earned money.

Welcome, abandoned cart and abandoned browse Post-purchase, review request and replenishment Customer win-back and back in stock A/B tests on the changes that carry real revenue Measurement that matches your orders, not the ad platform’s version See the flows →
Why not just do it yourself

You can. The teardown tells you where it leaks, and finding the leak is the easy half. The hard half is rebuilding those screens without breaking the ones that already work, setting up the comparison so you know it was the change and not the season, wiring the flows to your product data, keeping them out of the spam folder, and doing it in the order that earns the most first. That is the part you are paying for, and it is the part I have already done on my own shop.

And the rest, when it earns its place

A new shop or website, advertising, brand and design, SEO and local search, automation between your shop and your admin. I build all of it, and I have run all of it in my own companies. It just doesn’t go first, because none of it beats fixing the leak you already have. All six services →

The sum

You can check this one yourself.

This is the calculation I make once you share the numbers out of Shopify or WooCommerce. From the URL alone I can only judge what is public: the pages, the cart, the checkout and the emails I can trigger myself. No promises about your shop before I have seen it, but the arithmetic is not complicated: the same traffic, a slightly better middle, and the difference lands every month.

If the numbers say the work will not pay for itself, you hear that from me in the call.

An example, not your shop
Visitors per month20,000
Buys now1.4%
Average order€55
Buys after the fix1.8%

80 extra orders a month, about €4,400 in revenue.

And that is before a single extra euro of ad budget.
Run this on my shop
How it works

Three steps, and you know the price before step two.

You do not have to know which fix you need before you get in touch. Working that out is my job, not yours.

The teardown

I go through your product page, cart and checkout on a phone, and look at what your emails do after an order. Half an hour later we go through the three biggest leaks together, on a call. The first one is on me.

Fixed price, on paper

One proposal: what I rebuild, what it costs, when it is live. Fixed price, agreed before I start. Monthly work runs month to month.

Built and measured

I build it, connect the measurement, and we look at your real orders, not at a dashboard I made pretty. If a change does not hold up, it goes back.

The work

Built, run and improved since 2019.

Three businesses I built end to end and still work on every week. Every change was paid for with real ad spend and judged on real orders. That is the same way I work on your shop.

FitPhoenix pre-workout range
ShopifyProduct pageCheckoutEmail

FitPhoenix

My own sports nutrition brand, rebuilt around the buyer.

The problem

A sports nutrition brand starting from nothing, in a category where buyers trust the label before they trust the claim.

What I did

Formulation, EU labelling and lab testing, brand identity and packaging, the Shopify store, the ads and the email.

Outcome

A complete brand taken from first formula to a shop that ships orders. The numbers are being collected before I put any here.

Read the case →
Future Taxi, The Hague and surroundings
Booking flowConversionAutomation

Future Taxi

From an app that took a cut to bookings of its own.

The problem

Rides came in through an app at a lower rate, and every booking had to be confirmed by hand, by phone or WhatsApp.

What I did

A booking flow in two languages that prices the real route live, written confirmation to both sides, and the local search work to be found without the app.

Outcome

Customers see the fare, book, and get a confirmation. Nobody has to pick up the phone to close it.

Read the case →
Papa’s Keuken
WebsiteAdsGoogle Business

Papa’s Keuken

My father’s kitchen, off the delivery apps.

The problem

My father’s kitchen, and the one case here that is not my own company.

What I did

The website, Meta and Google ads aimed at real enquiries, and a Google Business Profile that is actually kept up.

Outcome

Live and in use. The site is being rebuilt now, and I am collecting the numbers before I put any here.

Read the case →
Hamed Hosseini

Hamed Hosseini, founder. The Hague.

Who you get

“I have stared at my own checkout wondering why nobody finished it. That is the whole job, and I would rather do it on your shop than explain it in a deck.”

I have built businesses from zero. Not skills, businesses. Products, customers, suppliers, ads, a shop that has to ship tonight. That is why I know which corners cost money later: I paid for cutting them.

I work from The Hague, on my own. The person who looks at your shop is the person who rebuilds it and the person who picks up the phone afterwards. One name, a price you know in advance, and every account, theme and domain in your name, always.

The usual way

An agency for ads, a freelancer for the theme, a tool for email.

Three parties, three invoices, and the leak sits in the gap between them. Nobody is measured on whether your orders went up.

The Inenova way

One person, judged on your orders.

I see the page, the checkout, the email and the numbers as one thing, because they are one thing to your buyer.

Send me your shop Read the longer version
FAQ

Questions, answered before you ask.

Something else on your mind? Call +31 6 38 73 78 12. You get me, not an account manager.

What does it cost?
I do not put prices on this page, because the honest answer depends on what your shop needs. What I do promise: the teardown, worth €499, is free, and after one call you get a fixed scope and a fixed price in writing before anything starts. No hourly surprises. A project is a one-off assignment, invoiced according to the terms; monthly work is billed monthly and you can stop each month. All prices exclude VAT.
I don’t know what I need. Is that a problem?
No, that is the normal case. Almost nobody arrives with one clean problem. Describe what is not working in your own words and finding the real cause is my job, not yours. You get a diagnosis before you get a quote.
Am I hiring an agency or one person?
One person. I do the work you are paying for. Where a specialist is genuinely faster at one piece, a photographer or a copywriter for example, I bring one in and stay responsible for the result. You always have one number to call.
Who owns the website, the accounts and the data?
Every account, domain and password is in your name from day one, and so is your data. Once it is paid for, the work I deliver is yours, on this shop and anything that comes after it. If you stop working with me you take the whole thing with you and someone else can carry on. No lock-in, no hostage hosting, no licence you have to keep paying for.
Is there a monthly contract?
Projects are one-off and priced up front. Work that happens every month, like ads, SEO and email, is billed monthly. You can stop any month, and everything stays in your name.
How long does it take?
A website scan is delivered within 2 days. A website or shop is usually 1 to 4 weeks, depending on how fast content and feedback come back from your side. You get a date before we start and you hear from me if anything shifts.
Do you work with my current website, or does it have to be rebuilt?
Whichever is cheaper for you. Plenty of sites lose customers for reasons that are fixable in a week. Rebuilding is only worth it when the foundation is genuinely in the way, and I will tell you which of the two you are looking at.
What do you need from me?
An hour at the start to explain your business, access to what already exists, and a person who can answer questions and approve things. That is it. Everything else is my side of the table.
Do I have to move to another platform?
No. I work inside the shop you already have, Shopify or WooCommerce. Replatforming is a project of its own, it costs months, and it is almost never the reason your shop underperforms. If it ever is, I will tell you and explain why.
My shop is small. Is this worth it?
Below a few thousand visitors a month a full rebuild pays back slowly, and the email flows are the cheaper place to start. The teardown tells you which of the two you are in, and it costs you nothing to find out.
Which languages do you work in?
Dutch, English and Dari. Bilingual sites, which the Future Taxi platform is, are part of the normal work rather than an extra.
Start here

Send me your shop.

I go through it on a phone, then we walk through what I found in a 30-minute call. You leave that call knowing what to fix first, and in which order.

Rather talk first? WhatsApp or call +31 6 38 73 78 12.

Step 1 of 3, your shop
Step 2 of 3, details
Step 3 of 3, send

After you send this, I call you to plan a 30-minute call. No answer? You get a WhatsApp with a link to pick a time yourself.

You hear from me within one working day.

No webshop, but a local business in The Hague? Direct bookings instead of commission to an app. Call me and I will tell you whether that is worth it for you. +31 6 38 73 78 12